Market Validation is one of the most important activities a
company can do. It saves time and valuable development and
marketing resources by testing a product concept, idea, position,
and customer buying drivers before a product is launched or
engineered. Market Validation can be done by large companies
exploring a new market or product line as well as start-up
companies that may be looking for funding or introducing their
MARKET OPPORTUNITY ASSESSMENT
Market Validation begins with an opportunity assessment to survey
the market. After understanding the market conditions, our trend
analysis guides the accurate identification of highly targeted
growth opportunities, providing you with a solid foundation, about
whether there is likely to be a ready market for your offering.
The opportunity assessment identifies unmet or underserved
customer needs, scopes out the competitive environment, and gauges
the size of the market opportunity.
MARKET SEGMENTATION & TARGET IDENTIFICATION
Once you have identified the growth opportunities, teleCAT
conducts a quantitative market study to segment the market and
reveal the best prospects. Finally, competitive awareness,
perceived strengths and weaknesses can also be assessed.
MARKET NEEDS ANALYSIS
When you have been able to gain accurate information about "what"
the market wants, the final step is to understand "why" they want
it. teleCAT designs and conducts qualitative market research. This
research also reveals differences in needs across corporate role
groups, helping you to target the right individuals according to
their business pains. The needs analysis also can be used to
reveal important market expectations regarding pricing and pricing
structure as well as identify optimal sales channels.
MARKET VALIDATION RESULTS
After performing the needs analysis, teleCAT conducts the market
validation results. Market validation results allows the company
to be able to achieve funding, bring products to market, obtain
investment resources, decide on product priorities, and sales
leads. Valuable insights are realized, that enable a company to
better define a unique position and test buyer requirements and
reaction -- before a product is built and introduced.